KOO Light Fruit

The KOO Lite in store campaign was launched in order to create awareness as well as drive trial and purchase of the New KOO Lite product range in key stores.
Product Focus: KOO Lite Fruit Pears, Peaches, Fruit Cocktail and Guavas
Activations were run nationally in Pick n Pay and Checkers stores on primarily Saturdays and Sundays from 03 – 21 December 2016.
Over 680 units of KOO Lite Fruit were sold over a total of 24 days.
BA’s were dressed in white or black KOO branded shirts with formal black pants and black shoes and set up in the tinned fruit aisle in store and offered consumers samples of the KOO Lite Fruit Peaches and Pears.