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Case studies with measurable results
- Sanex activations were done in 3 regions i.e. Gauteng, KZN and Cape Town.
- The whole campaign was for educating/create awareness of this new product by explaining and giving samples to the consumers
- AMP gave the client venue suggestions with the correct target market (LSM 7-10)
- AMP was responsible for choosing the correct promoters and training them for the activations.
- AMP was also responsible for the access booking and coordination for all the venues.
- Venues activated in were :
- 36 Corporate Companies
- 3 Airports (OR Tambo, King Ushaka and Cape Town International Airport)
- 5 Special Events (Baba Indaba, Momentum Cycle Challenge, All fresh Expo,Baba Indaba and Sisters with Blisters)
- The Sanex Stand won an award at the Baba Indaba Expo for the most interactive stand.
- 324 000 samples were handed out in total in the 3 regions
- AMP travelled to Sun City for the All Fresh Summit.Every
- sample was accounted for as promoters had to get an email address or contact number for every sample handed out.
- PROJECT DURATION – November 2011 – March 2012
- The Easter ABSA Cash Send activations were in Polokwane and Johannesburg
- This product was aimed at ABSA and non Absa Clients
- AMP arranged access for the chosen venues
- AMP was responsible for choosing the correct promoters and training them for the activations.
- AMP was also responsible for
Venues activated in were : - 4 Garages in Polokwane
- Noord Taxi Rank in Johannesburg
- 3 Promoters per venue
- 12 Malls Nationwide
- The Sanex Stand won an award at the Baba Indaba Expo for the most interactive stand.
- 324 000 samples were handed out in total in the 3 regions
- AMP travelled to Sun City for the All Fresh Summit.Every
- sample was accounted for as promoters had to get an email address or contact number for every sample handed out.
- PROJECT DURATION – November 2011 – March 2012
- What was interesting about this Campaign was the fact that we achieved 250 % sales target in 3 Weeks in over 150 stores
- We had only 24 hours to distribute 55000 units
- What is so exiting and fascinating about this campaign is the fact that the drinks were almost going to expire soon so we had to ensure that we don’t break the cold chain and we replenish all the units on time , which we did
- This was a national campaign where we activated 3000 taverns over South Africa
- Customers were able to taste samples of the product and leave their comments – the comments was used as direct feedback to the client who regarded the feedback as very valuable information
- There were two promoters per outlet for two hours – the promoter were given 2 bottles (60 samples)
- The main objective was to drive sales on specifically the Orange flavour – the sales target were reached 100% 6500 Bottles sold. 360 000 Sampled Liquid On Lips
- We did branded giveaways ranging from T shirts, sunglasses, lanyards and tot glasses – this was the part of the mechanics that dramatically encouraged customers to buy the product
