Financial Services

 

With the rapid technological advances taking place in recent years, many of South Africa’s leading banks have made the best of this opportunity to make banking easier and more accessible through Self Service Banking Channels. Annie Malan Promotions has, on several occasions, assisted their banking clients with consumer education, consumer registration and lead generation. Some examples are:

 

  • Consumer education: various ATM sites that were selected by our clients as the hotspots for cash withdrawals had two promoters on site to educate consumers and drive the sale of pre-paid airtime through the ATM. During the campaign, the Annie Malan Promotions team was able to increase pre-paid airtime purchases by 70%.
  • Consumer registration: Promoters are sent to various branches nationwide educating consumers and taking them through the steps of registering for online banking, cell-phone banking and telephone banking.
  • Lead generation: After carefully selecting activation sites based on the clients target market, promoters are placed on site malls, taxi ranks and branches to generate leads for various banking products.

As a standard, Annie Malan Promotions select and train only the best of the best to ensure that the promoters are able to communicate the correct brand message at all times and that they fulfill the strict requirements set out by Banking institutions before they are allowed to work as brand ambassadors.

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